Saana Hellsten is a Finnish multi-disciplinary designer living in New York.

Her work has been published in several international books and she has won a number of awards and scholarships. She completed a master’s degree in package design at Pratt Institute, New York and BA in Design in Lahti Institute of Design.

Being Scandinavian, she appreciates nature, sustainability and equality. Her design can be described as timeless, functional and minimal. Saana loves to travel and has also lived and studied in Berlin and Italy. She is a big foodie and an endless seeker of random experiences.

Basik Packaging by Saana Hellsten Packaging is a big part of the interaction with a product and with her work Basik, Saana Hellsten criticizes packaging that perpetuates gender stereotypes. She disassembles outdated gender norms and increases awareness of people outside of the traditional gender binary. Basik offers a gender-neutral shaving kit, where the emphasis is on the purpose rather than on the gender of the target customer. In the household cleaning products, which usually rely on gendered packaging to communicate messages about the products, Basik focuses on the function of being stackable and remaining gender-neutral.

Saana Hellsten

902 Bedford Ave

P: +13473427107

Saana Hellsten is IAD member since 2015, with 2030 IAD rating.