Zi Huai Shen, born in 1985 in Taiwan, acts as the Creative Director of SUMP DESIGN now. His professional fields of design include brand, packaging design and graphic design. He designs various design projects for customers from each and all sections. He has been honored with 2 Awards of Red Dot Award 2016,Semifinalist 8 Awards of Adobe Design Award 2016, 2016Topawards Asia Functionality award, Huacan Award 2015, 2013-Outstanding Chinese Character Design Works Invitaion Exhibition, HSDC 50/100 Butting-Edge Exhibition 2012) ──100 Outstanding post-80s Chinese Designers, Taiwan Visual Design Award 2010, and Golden Pin Design Award 2009. Many of his works are included in many design book series such as Excellent Packaging, BranD Issue 23, TOP GRAPHIC DESIGN, 2013-Outstanding Chinese Character Design Works Invitaion Exhibition, and Asia-Pacific Design No. 9 & No.11.

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Hloipnee Scented Candle by Zi Huai Shen Hloipnee is a packaging design for a scented candle brand. The packaging consists of a glass bottle, a tag, a wrap and a pulp carton. The bottle measures 100 by 100 by 80 millimeters and the box measures 115 by 110 by 110 millimeters. A unified visual system links the whole series, so the features of each product remain clear. The shared system also reduces printing costs and limits inventory problems. The logo combines light spots and letters. The design reflects a focus on product quality and care for the environment.

Lavinia Skin Care Package by Zi Huai Shen Lavinia is a packaging design for a range of natural skin care products based on plant extracts and biomedical research. The name refers to a princess of ancient Rome, linked with nobility, elegance, wisdom, perseverance and purity. The letter A in the logo carries a plant motif that suggests herbal vitality and professional confidence. The V-shaped mark shows a growing plant and strengthens the visual identity. The set includes a glass bottle of 170 by 50 millimeters, a tag, a wrap and a box of 50 by 50 by 170 millimeters.

Heheqingtian Tea Brand Identity by Zi Huai Shen Heheqingtian is a tea brand identity created for a tea living and cultural experience space reborn from a private Japanese style dwelling. The identity begins with the idea of convergence. The door shape of the building is combined with the Chinese character He to express the spirit of serving tea and the meaning of gathering together and expanding outward. A restrained design conveys the calm atmosphere of tasting tea at leisure. The tea box is made of wood with a tenon and mortise structure that needs no glue, supporting an environmentally friendly approach.

K-Chic Brand Identity by Zi Huai Shen K-Chic is a brand identity for a Korean style fried chicken business that serves the meal delivery market. The mark combines the letter K with a chicken footprint to suggest the idea of an expedition. The lettering is based on the style of Korean retro advertisements and recalls a shouted slogan. Supporting graphics use battle flags, ancient maps and chicken warriors to express the theme of a Korean warrior journey. Rich colors mark the different flavors on tags and wraps. The main visual places the fried chicken within a map to invite the appetite.

ＺI Huai Shen

1 F, No.142-1, Zhengyi 2nd St.,

Rende Dist

P: +88662792512

ＺI Huai Shen is IAD member since 2017, with 14218 IAD rating.