Tiger Pan is a contemporary, estimable packaging designer, and is recognized in the industry as the“craftsman” with both aesthetic spirit and business value. With his own characters and a restricted quantity of products, he only produces 10 designs annually but receives the most awards in the industry.
He is constantly studying and exploring in the field of aesthetics and is also a guest professor at 9 Chinese universities.

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2000 meters Black Tea by TIGER PAN 2000 meters is a packaging design for a black tea brand from Yunnan, China. The series is divided into three levels based on producing area, quality and flavor. An octagonal form is used as the shared symbol of the whole range. The lower level is packed in paper, the most widely used material, while the middle and premium levels use metal cans. A small red mountain rises on the top of the can to show that the tea grows at high altitude. Black and red are the main colors, with a little white and simple illustrations of old tree, brush and jasmine.

Luhua Xiaomo Sesame Oil by TIGER PAN Luhua Xiaomo is packaging designed for grinding sesame oil, a hand-made oil produced in small quantities. The container is a straight cylindrical glass bottle, 50 mm in diameter and 210 mm high. The adhesive label wraps 350 degrees around the bottle and is laid out like an old newspaper, recalling a time when food was wrapped in newspaper. The characters are set vertically, in the manner of old Chinese shop signs. The narrow uncovered gap becomes an embossed steelyard mark that shows the amount held inside.

Frangi Premium Skin Care Series by TIGER PAN Frangi Premium is a packaging series for skin care products, including toner, lotion, cream, eye cream, cleanser and mask. The iris flower is used as the central motif and appears on each package. The logo is shaped solidly in a frosted acrylic cap. Vertical stripes imitate plant stems and give the series a shared identity. A refined embossment of the iris is placed between the stripes. Frosted acrylic, matte glass and PE are used for the different products. The cream spoon and the eye cream massaging cap are also shaped after the iris.

Wen Niang Yellow Rice Wine by TIGER PAN Wen Niang is packaging designed for Chinese yellow rice wine. The bottle is made of glass, while most yellow rice wine is packed in ceramics. The glass surface adds gloss and texture. A crane with spread wings is embossed on the shoulder of the bottle and covers more than 320 degrees of the surface. The crane holds a high position in oriental culture, where it stands for integrity, elegance, health and long life. The bottle measures 90 millimeters in diameter and 260 millimeters in height. The modern form aims to interest younger consumers.

Jianlibao Wepop Sugar-free Sparkling Water by TIGER PAN Wepop is packaging designed for a sugar-free fruity sparkling water. The PET bottle has a simple shape that becomes narrower towards the top. A silk-screen matte film gives the surface a stable grip and a soft feel. The typeface uses a pixel effect, and each character is split into separate strokes that act as building blocks. Fruits are illustrated in a pop art style, with contrasting colors of high purity marking the four flavors. The packaging aims to present a healthy drink to young consumers.

Bestore Handy Gift Series Snacks Gifts Box by TIGER PAN Bestore Handy Gift is a series of snack gift boxes. The series was created to extend an existing snack brand range with non-standard products. Each box is made of white cardboard and sized according to the product inside. A printed paper belt runs along the right side of every box, uniting fifty different boxes under one series and supporting an orderly display on shelves and counters. The illustrations are arranged at a forty-five degree angle and framed in gold. Lines and selected elements are applied by gold stamping.

ZhuoQing Instant Tea Essence by TIGER PAN ZhuoQing is a packaging design for an instant Pu'er tea essence powder. The powder is extracted through a long process and dissolves completely in water with no residue. The outer box is made of tinplate, the inner box of paper, and the single servings are wrapped in aluminium foil. The slim pull-out carton can be opened and held with one hand, and the reopenable structure keeps the package easy to carry and use. The graphics are based on folk embroidery patterns from Yunnan and show scenes of tea planting and picking.

Solar Media Package Reuse Solution by TIGER PAN Solar Media is a reusable package created for solar powered lighting products sold in areas without electricity. The package is made of corrugated paper with simple printing. Every part of the pack is designed for a second use once the product is unpacked. The paper partition inside the box can be folded into a coat hanger. The box itself serves as a drawer. Six boxes and the outer transport carton can be combined into a wardrobe, a cupboard or another storage unit. The added function does not raise the production cost.

Niulanshan Zodiac Ox Edition by TIGER PAN Niulanshan is a limited edition packaging design for a Chinese liquor brand, released for the Year of the Ox. The bottle is made of glass and the box is made of wood. The design avoids realism and uses a modern and abstract form. A blade-sliced straight line on the bottle body suggests the tough body and the uncompromising character of an ox. The brand mark keeps only the calligraphic character Niu, which means ox. The last stroke is extended to suggest the Chinese phrase Niu till the end, a wish to reach goals. The intent is to attract young consumers.

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Circle Unfulfilled Massage Device by TIGER PAN Circle Unfulfilled is a packaging design for eye and neck massage devices. The form is inspired by the portals and bridges of Suzhou gardens, where a full circle is never found. The shape protects the product while reducing empty space inside the pack. A recycled material called SupraPulp, made from bagasse, is used for the structure. Without extra processing, the pack degrades in 45 to 90 days and returns to the material loop. The soft outer graphics and the calm color scheme suggest the gentle pressure of a massage.

Lineage de La Foliole Packaging by TIGER PAN Lineage de La Foliole is a packaging design for Pu'er tea essence. Pu'er tea normally requires up to nine manual steps, while the tea essence allows the taste to be enjoyed through a faster extraction method. The packaging carries a tea leaf shaped icon with a granular texture, which refers to the extraction of the essence from large Pu'er leaves. Chinese characters in the Song Ti font are arranged in different forms to give a classical tone. Lines and selected elements are gold stamped, and the illustrations are framed in gold.

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Shuanghui Rebrand Packaging by TIGER PAN Shuanghui Rebrand is a packaging design for a cooked ham product sold in China. The redesign keeps the original brand elements and replaces pixelated images with geometric graphics, so the package can be recognized from a distance. Views of the product from different angles and in different combinations are simplified into rounded shapes. Three groups of bright colors separate the different flavors. A clear information layout and a unified series system help shoppers find the desired item quickly. The new brand lettering follows a gentle arc.

Sunboy Gift Box Sunflower Seeds Packaging by TIGER PAN Sunboy Gift Box is a packaging design for sunflower seed snacks. The gift box holds cylindrical iron tins that can be reused. The outer box is made of corrugated paper, which strengthens the structure and makes recycling easier. The opening structure is redefined, so the box is simple to assemble and to separate. The tins buckle together to form modular sets of one, two or three layers, which enlarges the exposed product area and saves material. The printed scene uses a paper cut style and shows the Sunboy character running in a sunflower field.

C Cell Vitality Mineral Water Packaging by TIGER PAN C Cell Vitality is a packaging design for bottled mineral water. The natural texture of the source landscape is translated into an orderly three-dimensional composition of convex and concave forms on the bottle body. The surface has a soft touch that increases friction and improves the stability of the hand grip. The stable structure allows the use of thinner PET material, which saves cost and reduces the amount of plastic. The blue color refers to the mountain lake at the water source. The bottle measures 63.3 mm in width, 63.3 mm in depth and 207 mm in height.

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Jiugui Cave Storage Chinese Baijiu Packaging by TIGER PAN Treasured Brew of the Cave is a packaging design for Chinese baijiu. The classic sack bottle shape is kept, with a rope wound around the neck, while the material is changed from porcelain to glass. The glass surface adds gloss and texture and sets the bottle apart from ceramic packaging used by other brands. A mountain is carved on the base in an ancient Chinese drawing style to express the concept of cave storage, a method long used by the Miao people. The bottle stays clean and transparent, with the number six embossed on it.

Strong Tiger Chinese Baijiu Packaging by TIGER PAN Strong Tiger is a limited edition packaging design for a Chinese baijiu. The design marks the Year of the Tiger in the Chinese Zodiac. The tiger head is drawn in an abstract form, inspired by a samurai helmet from the Warring States period in Japan. Sharp straight lines shape the bottle body and express a firm and unyielding character. The bottle is made of glass, which adds gloss and texture to the surface and sets the product apart from ceramic bottles. A bright color and a clear layout of information help buyers recognize the product from a distance.

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Nikasi White Beer Packaging by TIGER PAN Nikasi is a packaging design for a high-end white beer. The bottle neck is carved in three dimensions and carries an embossed geometric figure of Ninkasi, described in myth as the first goddess of brewing. The bottle body is partially sanded, and the raised label is shaped to suggest the gown of the goddess. Instead of relying only on a printed label, the sculpted glass form gives the beer its identity. The bottle measures 63 mm in width, 63 mm in depth and 225 mm in height. Repeated proofing and three-dimensional modeling made mass production possible.

Jxb Probiotics Packaging by TIGER PAN Jxb Probiotics is a packaging design for a probiotic health product. The smallest single units are shaped like a small spaceman, a figure that suggests a guardian of the body. The outer box is made of recyclable cardboard and measures 137 millimetres in diameter and 130 millimetres in height. Each inner box measures 24 millimetres in diameter and 45 millimetres in height. Printing uses inks that are free of solvents and volatile organic compounds. The small units can be kept and reused as decorative objects.

Liang Bai Kai Drinking Water by TIGER PAN Liang Bai Kai is a glass bottle designed for cooled boiled drinking water. The name refers to boiled water that has cooled, a drink long common in China. The bottle carries no label. Instead, artwork from the Song dynasty painting Riverside Scene from Tsingming is repainted and applied to the glass by heat transfer printing. The image is divided across twelve bottles, representing the twelve traditional hours. The glass surface adds gloss and texture. Each bottle measures 313 millimeters in height and 76.5 millimeters in diameter.

Yep Collagen Product by TIGER PAN Yep is packaging designed for a drinkable collagen product. The outer box has a triangular shape, chosen to suggest stability and strength. The box is made of paper pulp, a recyclable material, and the outer box measures 170 mm by 100 mm by 186 mm. Inside, the drinkable collagen is held in a glass bottle. The label is printed with a transparent foil, which gives a moist and fresh appearance. The pink logo conveys youth and vitality. A clear information layout and a unified series system help buyers recognize the product from a distance.

Freeze into Fragment of Time Lipstick by TIGER PAN Freeze Into Fragment of Time is a lipstick package inspired by the hourglass. The body is shaped like an hourglass and is covered with highly transparent PETG, so the product resembles an hourglass frozen inside ice. The surface is formed by irregular multifaceted scales that reflect even a weak beam of light into a bright highlight. A two-time injection molding method was developed to prevent material shrinkage and surface unevenness while keeping the light refraction. The package measures 20 by 20 by 80 millimeters.

Dukang Liquor The Maker of Chinese Baijiu by TIGER PAN Dukang Liquor is a packaging design for a Chinese baijiu. The bottle is shaped from top to bottom to form the abstract profile of Cao Cao, a historical military strategist and poet whose verse gave the brand its name. The cap recalls the headwear of officials of the period after the Han dynasty, and the body is carved like a gown, which also gives a steady grip. Glass is used instead of the ceramic common to similar brands, so the surface gains gloss and texture. The outer box is decorated with a vector painting of Luoyang, the ancient capital.

Zhong Yuan No 1 Maojian Tea by TIGER PAN Zhong Yuan No. 1 is a packaging design for Maojian tea, a traditional Chinese tea grown in terraced fields. Because the flavor of the tea is light and mild, the package is kept subtle and refined. The tea can is made of tinplate with embossing and gold stamping, and matte and varnish finishes are combined. The capped shape of the can recalls a tea picker wearing a hat. The outer box is made of customized paper and is closed by a shaped belt inspired by the window frames of old tea farmer houses. Real tea leaves decorate the belt.

Sunboy Gift Box Sunflower Seeds by TIGER PAN Sunboy Gift Box is a packaging design for sunflower seeds. The box carries a logo based on the brand name and an oil painting style scene of the Sunboy characters running through a sunflower field. Bright yellow tones and the sunflower illustration help shoppers recognize the product from a distance. The opening structure of the outer package is redefined, so the boxes buckle into one, two or three layer modular sets. The gift box is simple to assemble and to separate, and the large exposed area saves material cost.

Yi Xin Distillation Chinese Highend Spirits by TIGER PAN Yi Xin Distillation is a packaging design for a Chinese spirits brand. The bottle is made of glass, which raises the gloss and texture of the surface and sets the product apart from similar spirits sold in ceramic containers. A dragon, drawn in an ancient Chinese manner, clings to the bottleneck and serves as the main identifier, so no printed label is required. The outer box is simple and follows the symmetry of traditional Chinese design. The bottle measures 180 by 130 by 285 millimeters. The aim is to present a long heritage in a contemporary form.

Yunnan Baiyao Children Toothpaste by TIGER PAN Yunnan Baiyao is a packaging design for a children's toothpaste range. The brand character is a baby cloud, inspired by the brand name, in which yun means cloud. The character appears with different facial expressions to suggest different ages. The illustrations are drawn in a children's painting style to attract the attention of mothers on the shelf. The boxes suit both horizontal and vertical shelf placement, and the strawberry boxes combine into a larger strawberry image. The packaging is made of PLA, which degrades in two to ten months.

Luckin 2.0 Drip Coffee Packaging by TIGER PAN Luckin 2.0 is a series of drip coffee packaging created for five coffee varieties. Each box is illustrated with the origin of its beans, including Africa and Yunnan in China. Local plants and animals are drawn to suggest a natural scene. Five bright color schemes separate the varieties and help the boxes stand out on the display shelf. The layout is direct and simple, with clear product information instead of long slogans. The boxes are produced with four color printing, matte black hot stamping and a matte silver label.

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Tiger Pan

No188. Jingshan Villa, Zhaoshang Street, Nanshan District

Guangdong

518000

P: +8618938091666

F: 0755-88271512

Tiger Pan is IAD member since 2018, with 142484 IAD rating.