Markus Pargfrieder has almost 20 years of experience within the field of digital media and innovative technology. After spending his whole working life at Netural, one of the leading digital agencies of Austria, he and Netural co-founded a new company in the beginning of 2017 with him as CEO, Responsive Spaces.
Responsive Spaces creates and develops tangible and walkable digital installations. Its focus is on immersive and interactive story telling and therefor Responsive Spaces combines any kind of digital worlds with physical places and locations. Recent projects range from trade shows, exhibitions and digital enhanced architecture to live-events and digital prototyping.
Responsive Spaces takes pride in focusing on the story and the messages that ought to be delivered and then leverages almost any kind of digital technology to propel them to new heights.
From 2014 to 2016, Markus Pargfrieder was also lecturer for Augmented Reality at the Austrian university of Hagenberg.

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Steel City Tradeshow Highlight by Responsive Spaces The Steel City is a stylized model depicting the steelworks of the future. It consists of semi-transparent acrylic models placed on a led-wall, which serves as a screen for demonstrating various use-cases by literally making the Steel City glow: when selecting one of the scenarios at the terminals, users trigger animations which visualize the processes and work-flows of the steel plant in a firework of light and color projected through the acrylic models on top. The whole experience is extended by a professional layer of information, accessed at the terminals via a unique haptic interface.

Pitch Interactive Exhibit by Responsive Spaces Yogi Berra was a baseball icon. The museum dedicated to his greatness in Little Falls, NY, was looking for a modern and fun sparkling way to deliver his spirit to young and old. Responsive Spaces provided an easy to engage with, interactive exhibit which presents the physics of baseball to all visitors. The goal was to be convenient enough for indoor use while at the same time deliver some ball whirling action. By combining stylized illustrations with high-tech sensor magic Responsive Spaces created an installation, which meets all prerequisites and most importantly, is lots of fun to play!

Top of Austria Permanent Media Installation by Responsive Spaces The DC Tower 1 is Austria's highest building and provides an outstanding welcome gesture. A webcam at the roof continuously collects photos, over time creating an image-pool. These captured moments are arranged in real-time into vivid time-slice montages. It's all about cherishing every single moment. Sensors deliver position tracking, enabling people to influence the layouts. The LED wall in the foyer celebrates both: the location and every moment at it. Additionally it provides dialogue between the people and the building itself through interactivity.

Spot On Interactive Light Installation by Responsive Spaces Empty shop windows are boring. Especially due to the Covid-19 pandemic empty shop windows became an even more urgent matter for the city of Linz. But in particular, in great locations throughout the city those, those spaces are also unused presentation areas that can be put to good use in the meantime. Therefore this unique shop window installation and the concept of "Spot On" behind it were developed. Interactive light installations turn empty windows into engaging and extraordinary art pieces, while also offering local businesses a valuable temporary stage. We. Love. Linz.

Sounds of Welser Interactive Installation by Responsive Spaces Welser Profile is a global provider of steel profiles. The company was looking for an interactive brand experience for its visitor center. Over 13 generations Welser Profile grew into a world leader in the industry. Therefore it made perfect sense for Responsive Spaces to build upon the very core of this success story and let the product be the hero. Real client products were used to build a steel organ, which aesthetically hints towards tradition and reacts to every human touch by offering a glimpse of the underlying magic through the creation of mystical soundscapes.

Nexus Spatial Brand Experience by Responsive Spaces At a center position inside the highest building in Austria, Vienna's DC Tower, Responsive Spaces created a brand space to experience the values of the tower: The Nexus presents a place to rest, connect and reconnect. This media installation uses digital information, sound, and light to take visitors on a visually charged journey and emotionally connect them to the soul of the building. An additional touch interface allows guests to explore everything on their own. While the digital content is shown, color coded and time synchronized light patterns flood the room.

Smart Data x You Exhibition by Responsive Spaces Smart Data X You, From the origin of data to smart applications. This exhibition in the House of Digitalisation in Tulln, Austria, features an overall didactic concept that guides visitors through the narrative in a comprehensible way. Eight multimedia stations explain how data is created and processed. Design Studio Responsive Spaces was tasked with the creation, design and development of this immersive exhibition. They made the interconnectedness of everybody's digital environment tangible and provided visitors with low-barrier knowledge from the world of smart data utilizing interactivity.

Zeit–los Spatial Light Installation by Responsive Spaces The Installation Zeit–los is a visual presence of the theme: locating time in space. Responsive Spaces created a generative light installation that fulfills several tasks in the client's workshop rooms: Recording time, background display at events, using the installation as a tool (timer, countdown or interactive hourglass) as well as individual color adjustment and an abstract display of real-time weather data for daily planning. The light installation can easily be controlled and adjusted by everybody with their mobile phone.

Markus Pargfrieder

Peter-Behrens-Platz 9 (Responsive Spaces)

P: +436505356477

Markus Pargfrieder is IAD member since 2018, with 20361 IAD rating.