Pancho González studied advertising at the Universidad de Santiago in Chile and MBA at the Berlin School in Steinbeis University, Germany. He has worked in the best Chilean advertising agencies and currently is Chief Creative Officer at Inbrax Chile; Director & VP at IAB Chile.

He has been judge at major worldwide advertising festivals, including Cannes, Clio Awards, The New York Festivals, Art Director's Club, LIAA, Mobius, Webbys Awards, Ad Stars, PIAF Awards, Grand Jury at Cresta, FIAP, FICE, Effie Awards, Golden Awards of Montreaux, Cristal Festival, Eagle Awards, El Ojo de Iberoamerica and Achap (Chile), among many others and was the first Chilean to chair the jury of AME Awards in New York and teaching at Miami Ad School. He has been speaker in Costa Rica, Brazil, Argentina, Russia, Mexico, Germany, United States, Japan, Mexico, South Korea, Czech Republic and Chile.

More than 150 national and international recognitions (Cannes, ADC's, New York Festivals, FIAP, Ojo de Iberoamerica, Effie, Grand Effie, Grand Prix FICE, Caples Awards, Young Guns, Epica Awards, Cristal Festival, Creativity, Young Creatives One Show, Cresta Awards, Graphis, Eagle, AdStar, IAB, WINA Awards, Achap, Archive, Creativepool, The Indie Summit Awards, Creativepool, FICE (Grand Prix), Fepi, Eagle Awards, Summit Creative Awards (Best of show), A’Design Awards, Never Zapping Festival). Top 25 Worldwide CCO and Worldwide Top 100 Influencer by Creativepool 2017-2018, London; Adlatina ranked his agency Chilean Top Ten at Crema 2014; Top One Creative Director, Top 10 ECD and Top 10 Creative Agency at Bestadsontv.com 2017; Top one worldwide CCO jury at TheNextGag 2017; nominated MKTG BEST 2018 as Chief Creative Director in Chile; Chilean top 1 copywriter of the decade and Chilean top 2 agency of the decade, both at Lüerzer’s Archive; and recently Top One global indie agency at WINA Festival 2020.

Mentor at Acción Emprendedora, Female Foundry (iProspect), Mentor at Red de Mentores and MBA Professor at Universidad de Santiago de Chile.

by

by

Use It Outdoor Campaign by Pancho González This design, using three everyday situations of people using the subway to dairio, conveys how people habitually use products that they could buy in the subway souvenir shop. This design invites to use metro products (t-shirts, mugs, bottles, toys, etc.) on a daily basis, using them at any time of the day and in any situation. For example, in one of the designs presented, a woman is seen wearing a subway shirt in a plaza, very calm and happy. The design tries to invite those who see it to incorporate the products of the subway as a new fashion.

Settlements Integrated Campaign by Pancho González Settlements are a reality throughout the world and especially in Latin America. This advertising design seeks to collect funds in a different way and does so by launching a film that ultimately did not exist. To get a ticket, people had to go to the movie's website to buy their tickets and when they did they realized the movie didn't exist, so they could donate their money to the foundation.

I love You From Afar Social by Pancho González At the beginning of the pandemic, when everyone was in quarantine in Chile, all Miniso stores were closed, and to maintain the commitment to its audience, the "I Love You From Afar" campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.

Pancho González

Los Militares 6191, of. 41

Las Condes

7560745

P: +56992387965

Pancho González is IAD member since 2020, with 10141 IAD rating.