Teacher of Tianjin University of Science and Technology, founder of LITETE brand design; member of CDS Chinese designer salon; armed brand design for many years, went to Asia, Europe, Australia and other regions for seminars and further studies; Pentawards, iF Design Award, Golden Point Award, TOPAWARDS ASIA, CGDA, GBDO DESIGN AWARD, ZCOOL AWARDS and other winners; works included "Asia-Pacific Design Yearbook", "Gutian Road · Creative Presentation", "Packaging Design Yearbook", "ZCOOL Award Yearbook", "Asian Elements"

Jingyang Brick Tea Packaging by Langcer Lee Jingyang Brick Tea is a packaging design for compressed tea bricks. The package measures 100 mm by 100 mm by 40 mm and is made of handmade rice paper, which is moisture proof. The decoration is applied by hand with wood block printing, a traditional Chinese craft. The illustrations show merchant life and local customs of the late Qing dynasty, and three traditional Chinese colors are used across the range. The bottom is closed with a paper label. A straw rope knot seals the package and also serves as a handle for carrying.

Chinese Mooncake Packaging by Langcer Lee Chinese Mooncake is a gift box designed for mooncakes offered during the Mid-Autumn Festival. The outer box follows the form of a traditional Chinese food box. An embroidery-style illustration shows an aerial view of a banquet of the Tang Dynasty, including wooden architecture and dancers. Each part of the illustration is separated by die-cutting and then joined again, so the packaging gains depth and layers. The inner box presents dance movements from Rainbow Skirt and Feather Coat, combined with classical Chinese colors such as royal purple and bamboo green.

Kerloso Wine Packaging by Langcer Lee Kerloso Wine is a packaging design for a red wine from Chile. The label shows the scene sailors saw when they first landed on Easter Island, including stone statues, a volcano, flowers, a deer and birds. The bottle is wrapped in natural imitation rice paper, bound with straw rope and decorated with a piece of natural bluestone, the same material as the Moai statues. The top of the paper is burned by real flame, so each mark is unique. Different colors mark different grape types. The wrapped bottle stands about 35 centimeters high.

Langcer Lee

Building3-1,Room305,Xinfu Fangli,Duolun Road,Heping District

TianJin

300020

P: +86 13821250885

Langcer Lee is IAD member since 2020, with 6126 IAD rating.