Willy Lai is an award-winning user experience design leader with over two decades at top tech companies in Silicon Valley, including Apple, Samsung, PayPal, Intuit, and eBay. He has had in-house, agency, and consulting experience across Mobile, Tablet, Wearables, TV, Web, and desktop. He currently leads omnichannel user experience design as Vice President of User Experience for Macy's, and concurrently leads product design as Chief Design Officer for Haggleland. Prior to Macy’s and Haggleland, Willy held Director of User Experience Design positions for Apple's Claris business software and Samsung's Milk Music streaming music apps. Willy has also led large-scale, global redesigns for PayPal, Intuit, eBay, AOL, and numerous start-ups in Silicon Valley. His designs strategically align user needs and business goals, and have garnered many industry awards, including Communication Arts, A’Design, and International Design Awards. Named a "UX Guru" by Design Bureau magazine and one of “10 UX Influencers to Follow” by Speckyboy Design Magazine, Willy has been profiled in industry publications such as Design Bureau and iMagazine for his work with Samsung and Google.

Willy has given keynote UX talks and workshops worldwide, including England, Germany, Poland, Spain, Austria, China, Canada, United Arab Emirates, Egypt, South Africa, and cities throughout the United States. He has lectured, mentored, and advised at top universities, including UC Berkeley, Stanford University, ArtCenter College of Design, Parsons School of Design, School of the Art Institute of Chicago, UCLA Extension, UC Irvine, New York University, School of Visual Arts, Academy of Art University, and UCSC Extension. He is a career coach for many professionals and students, and holds a degree in Architecture from UC Berkeley's College of Environmental Design.

Macys Website Redesign by Willy Lai Macy's website is an e-commerce platform that allows customers to shop the Macy's assortment online. The website was redesigned in 2019 in direct response to customer feedback, resulting in a clean, simple and fashion-inspired design. The layout draws on fashion media and consumer technology products, and it aims to distinguish Macy's from competing retailers. Modern responsive web technologies were used, so the site can be viewed on laptop computers, tablets and smartphones. User experience research guided the redesign, including surveys, interviews and usability testing.

Macys App Redesign by Willy Lai Macy's App is a mobile shopping application that was redesigned in 2019 for Android and iOS devices. The application allows customers to browse and purchase fashion, beauty and home products from a smartphone or tablet. The layout is clean and simple, and takes visual cues from fashion media and consumer technology products. Camera-based tools support scan and pay, and augmented reality features allow customers to preview products before purchase. The redesign was based on extensive user research and on customer feedback, and user engagement increased after the launch.

Macys Website Redesign by Willy Lai Macy's Website is an online retail interface that allows customers to browse and buy the products offered by Macy's. The website was redesigned in response to customer feedback, resulting in a clean and simple layout inspired by fashion media and consumer technology products. Responsive web technologies allow access through laptop computers, tablets and smartphones. Extensive research guided the work, including user surveys, interviews, A/B testing and usability testing. The simpler structure streamlines the purchase process and improved user engagement.

Willy Lai

Willy Lai is IAD member since 2020, with 6114 IAD rating.