Hi! I'm Nataliya Sambir, CDO & Co-founder at Linkup Studio. With over 11 years in the design industry, I've devoted my career to understanding how top-notch products and services can transform user behaviors and bring benefits to businesses.

At Linkup Studio, we rely on extensive data and user psychology to craft innovative solutions that not only meet user needs but also achieve business goals. Our goal is to deeply understand both the business side and our users, creating experiences so engaging and enjoyable that they naturally promote themselves.

Throughout my career, I’ve led the design strategy for diverse projects across various sectors, earning multiple awards for excellence. My belief is that the core of a successful business lies in three main aspects:

People (employees and customers)
The Experience offered to them
Achieving business goals

This perspective fuels my passion for exploring and sharing knowledge about Customer Experience, Growth, Design, and Psychology. These areas are fundamental to creating impactful experiences at scale.

Skinspotter Mobile App by Linkup ST The design of the Skinspotter mobile application emphasizes accessibility and clarity to support the assessment of over 300 skin conditions. Featuring intuitive navigation, the interface enables users to upload images, log symptoms, and receive instant AI evaluations. Visual hierarchy, clear iconography, and structured layouts ensure ease of use across all technical backgrounds.

Skinspotter Interface Design by Linkup ST Skinspotter revolutionizes the management of skin health with its user-centric design. This application simplifies dermatological diagnostics through a clean, intuitive interface that enhances user interaction. Tailored for ease of use, Skinspotter empowers users to navigate complex medical data effortlessly, providing instant, accurate health assessments. Its innovative design ensures that all users, regardless of their tech expertise, can effectively manage their skin health, promoting proactive healthcare practices.

Safetravy Social Design by Linkup ST Safetravy is not just a travel application but a social initiative that enhances travel safety through thoughtful design and community-focused features. Its interactive map not only guides but also educates, assisting users in navigating and planning their travels with a deep understanding of the social dynamics of their destinations. This approach prioritizes social aspects, ensuring that every traveler is well-prepared, informed, and connected.

Сode UA Website Design by Linkup ST Code UA is a platform that connects international businesses with Ukrainian tech companies. With a clean and intuitive interface, it enables smooth collaboration between global clients and technology providers. Users can explore a wide range of digital solutions, supporting cross-border partnerships and advancing global tech integration. Its user-friendly design makes it easy for clients to navigate and access detailed information and services offered by Ukrainian tech firms.

Aqoir Wellness App by Linkup ST Aqoir is a health monitoring application designed to transform everyday hydration into an informed and engaging wellbeing experience. Connected to a sensor enabled smart bottle, the application translates complex biometric and hydration data into clear visual insights and adaptive feedback. The interface emphasizes simplicity, emotional clarity, and passive interaction, enabling users to understand personal health patterns without manual tracking. By integrating physical sensing with intuitive digital visualization, Aqoir redefines hydration as a continuous, awareness driven daily practice.

Nataliya Sambir

Stryiska St

Sokilnyky, Lviv, Lviv Oblast

P: +380983199717

Nataliya Sambir is IAD member since 2025, with 10187 IAD rating.