Hello!

I am Masoud Najafi Amirkiasar, a seasoned art director and graphic designer, with a strong professional background in packaging design and brand design.
In my design philosophy, I firmly believe that aesthetics alone do not define good design. Instead, functionality takes precedence, with each element serving a purpose. It is through the seamless integration of function and form that true beauty emerges. This principle guides my approach to design and shapes my creative endeavors.

Meer Instant Coffee Packaging by Masoud Najafi Amirkiasar The packaging design of a new-to-market product is not only about the art of design but also about the art of understanding the customers' minds and standing out on the shelves against competitors. Having these nuances in mind, the Meer packaging design has taken the final product texture into illustration to stimulate and engage all the senses of coffee lovers. Also, the layout and unconventional font size play a significant role in attracting consumers to the product. This design is created with the hope of making serious change on the beverage shelf of the stores.

Avand Pastry by Masoud Najafi Amirkiasar Avand is a packaging series created for a boutique pastry brand. The range includes three cake boxes, a cookie box and a paper cup. Hand brush painting is combined with digital art to form free shapes that resemble a work of art. Deep green and gold are used as the primary brand colors. The painted surfaces reflect the handmade nature of the pastry and the care taken during production. A dynamic identity approach is applied, so the packages carry varied artistic impressions rather than a single fixed pattern.

Scarlet Sanitary Pads by Masoud Najafi Amirkiasar Contrasted with the discomfort and limitations women experience during their periods, the concept behind Scarlet sanitary pads' packaging was inspired by the ideas of freedom and relief, qualities the product is designed to deliver. Nature provides a sense of peace and freedom that modern urban life often lacks. To capture this emotional relief, the packaging design draws inspiration from natural landscapes and uses soft watercolor techniques to express these sensations. The result is a calming, poetic visual language that aligns with the product’s promise of comfort and care.

Masoud Najafi Amirkiasar

P: +905445913774

Masoud Najafi Amirkiasar is IAD member since 2023, with 6099 IAD rating.