Gonzalo Alatorre is an award-winning designer, TEDx Speaker, Vancouver 2010 Olympic games creator, and creative director at Etude.Digital. Gonzalo studied Graphic Design at the Universidad Iberoamericana in Mexico City and Mathematics and Evolutionary Biology at the University of British Columbia in Vancouver.
As a Creative Director, Gonzalo has a relentless commitment to our client's vision and business objectives while empowering the Etude team to overcome their self-imposed limitations, build the confidence needed to tackle even more complex projects, build productive relationships with clients, and exceed all expectations.

BTY Brand Identity Logo and Applications by Gonzalo Alatorre BTY's new logomark is an analytical and mathematical interpretation of the moment a gennaker sail gets deployed in the high-performance world of sailboat racing. It is also inspired by the disruption that gennaker sails brought to the sailboat racing world, allowing boats to race at speeds up to four times previously achieved numbers. Purposefully designed for an organization of cost and risk advisors for large infrastructure projects, this logomark represents the excitement of a more purposeful future, a future of people leading technology, not the other way around.

Gonzalo Alatorre

300 - 30 East 6th Avenue

British Columbia

V5T 1J4

P: 604 999 1925

Gonzalo Alatorre is IAD member since 2022, with 2030 IAD rating.