As the Vice Chairman of Shanxi Graphic Design Association, Yamin Zhu was granted the qualification of Chinese graphic designer by the Design Committee of China Packaging Design Association in 2002. In 2010, he designed the new visual identity for China's renowned automotive enterprise, China Chang'an Automobile Group. In 2011, he crafted the visual promotional image for Shanxi Tourism Bureau's campaign. He had served as a visiting professor in Shanxi University, Shanxi College of Media and Communication and Taiyuan University of Science and Technology. In 2015, he co-founded the brand Forty-nine Union and took charge of brand image and product design management. Forty-nine Union has consecutively made it to the Hurun Unicorn list for four years. Over the span of 9 years, the products he designed have amassed a cumulative sales volume of over ten billion yuan. In June 2016, the logo and packaging design of Forty-nine Union won the "Most Popular Award" and "Excellent Packaging Design Award" at the Hiiibrand Awards 2015 and the 6th Hiiibrand International Brand Logo Design Competition. In 2022, he was honored with the Gold Award for Packaging Design in China's Core Area of Sauce-flavored Baijiu.

Xijiu Liquor Alcoholic Beverage Packaging by Yamin Zhu The intricately designed bottle, adorned with the Chinese character "Xi" from four perspectives, symbolizes happiness and delight. Its vibrant Chinese red hue makes it fitting for celebratory occasions. The harmonious blend of round cap and square body reflects ancient Chinese philosophies. When paired, the bottles evoke the cherished symbol of double happiness, representative of traditional wedding customs. This design not only honors cultural heritage but also enhances user experience, providing a uniquely ergonomic structure for effortless handling.

Forty-Nine Union Liquor Alcoholic Beverage Packaging by Yamin Zhu This ensemble features the white porcelain pot, hailing from the city in China, the esteemed birthplace of porcelain craftsmanship. Accompanied by the divider adorned with the motif from the illustrious Shang Dynasty, along with four shot glasses and the brush pot crafted from blue and white underglaze porcelain. They are elegantly presented within the spacious wooden box. Each element serves as a poignant representation of Chinese cultural ethos, encapsulating enduring principles of exploration, resilience and the preservation of heritage ingenuity.

Yamin Zhu

Shanxi

Yamin Zhu is IAD member since 2024, with 4075 IAD rating.