Mr. Peng Guozhi, is a senior packaging designer and brand marketing consultant, cross-border marketing consulting, brand whole case, packaging design field. With the belief of "creating exciting products together with enterprises", Peng Guozhi pioneered the theory of "strategic packaging" to find definitive reasons for products to buy. Let packaging return to the strategic tool of brand management: "packaging is the product, packaging is marketing, packaging is the brand".

Hangzhou Scenery Mineral Water Packaging by Peng GuoZhi Hangzhou Scenery is a mineral water packaging series based on a glass bottle. The bottle measures 60 mm in width, 60 mm in depth and 210 mm in height, and holds 318 millilitres. The slim shape supports a comfortable grip. Glass is used instead of plastic, so the bottle can be reused and waste is reduced. The labels are produced by heat transfer printing and cover a large area of the glass. The illustrations show landmarks of Hangzhou, China, among them the West Lake, the Grand Canal and the Xixi National Wetland Park.

Green Field Watchmen Packaging Of Rice by Peng GuoZhi The packaging design for this series of ecological rice is also rooted in profound strategic insights. With the rapid development of the Chinese economy, consumers in China prioritize safety and taste when purchasing rice. Noticing that ecological rice brands mainly emphasize safety without recognizing the greater value of deliciousness, the team named the brand Green Field Watchmen. The team emphasizes the sales proposition that ecological rice is more delicious, reflected in the creation of this series.

Peng Guozhi 彭国智

Zhejiang

310000

Peng Guozhi 彭国智 is IAD member since 2024, with 4071 IAD rating.