I am an award-winning Creative Director with nearly 20 years of experience in the fields of branding, advertising, and visual communication. Since beginning my professional journey in 2005, I have worked across diverse sectors including aviation, automotive, FMCG, real estate, government, and technology—leading projects from concept to execution with a focus on impact and innovation.

In 2024–2025, I was honored with the prestigious A’ Design Award, an international recognition that affirms the value of thoughtful, strategic design. This milestone reflects my commitment to delivering creative solutions that are not only visually compelling but also rooted in purpose and functionality.

Over the years, I have developed a multidisciplinary approach that bridges strategy with creativity. I’ve led cross-functional teams of designers, copywriters, photographers, motion artists, and brand strategists to craft identities, campaigns, and digital experiences that tell authentic stories and drive real engagement. My ability to connect brand vision with market needs has been central to my success in both agency and in-house roles.

My educational background in Marketing Management from King Abdulaziz University has provided a strong foundation for aligning business objectives with creative execution. This dual perspective—business and creative—has enabled me to lead projects that not only resonate emotionally but also perform commercially.

What defines my work is a belief that great design must serve people. Whether I’m designing a brand identity, directing a commercial, or crafting a brand narrative, my goal is to create work that is clear, memorable, and culturally relevant. I strive for timeless design that elevates both message and meaning.

As I join the International Association of Designers (IAD), I see it as an opportunity to contribute to a global community of creatives who are shaping the future of design. I am particularly interested in fostering cross-cultural dialogue and sharing insights from the Middle East’s evolving design landscape.

With every project, I bring curiosity, precision, and a deep respect for the craft of design. I believe in using design as a force for progress—advancing communication, inspiring action, and creating meaningful connections between people and brands.

Mawa Branding Corporate Identity by Mohammed Obaid This design features an interwoven gold circular emblem, symbolizing unity, strength, and continuity, paired with modern sans serif typography for clarity and sophistication. Inspired by geometric patterns in luxury architecture, the gold gradient adds depth and reflects premium quality. Crafted using advanced digital tools, it is optimized for scalability and versatility across various applications, ensuring consistent performance in print, digital, and large format mediums. This harmonious blend of cultural symbolism and contemporary elegance creates a lasting visual impact.

Mohammed Obaid

Almalqa District, 233 street.

Riyadh

P: +966567274400

Mohammed Obaid is IAD member since 2025, with 2033 IAD rating.