Khalinur Marupova is a Kazakhstan-born multidisciplinary designer and creative director. Her work focuses on identity systems, branding, and visual storytelling that connect contemporary design with cultural memory and human emotion.

Through strategic visual languages, she develops scalable brand identities that combine concept, typography, motion, and symbolic structure. Her projects often explore themes of heritage, movement, nature, and the relationship between people and place.

Her award-winning project “RUH” reflects this approach through a contemporary visual system inspired by the mountains, rhythm, and cultural codes of Kazakhstan.

Ruh Corporate Identity by Khalinur Marupova Ruh is a culturally rooted sports and lifestyle identity inspired by movement, nature and conscious living. The logo integrates a labyrinth form symbolizing the human journey, fingerprint elements referencing identity and legacy, and typographic lines influenced by Kazakh mountain formations. The system balances heritage and modernity through a scalable visual language that connects individual experience with collective memory, creating a distinctive and sustainable brand presence.

Khalinur Marupova

Bluffside Dr

F: United States

Khalinur Marupova is IAD member since 2026, with 2034 IAD rating.